Malo Events has announced its latest upcoming festival ‘MegaCon’, a series of new pop culture shows from the creators of ‘MCM Comic-Con’, ‘Social in the City’ and ‘TokFEST’.
The festival aims to submerge attendees in the world of modern pop culture and bring it to the next level. It will combine all modern media as consumers know it today into an epic celebration of all things pop culture and beyond.
MegaCon will debut 26&27 March 2022 at Birmingham’s NEC, with additional shows in July 2022 at Manchester Central and Dublin RDS
The show will make its mark in the pop-culture space, as it collaborates with key venue partners to welcome 20,000-30,000 fans & consumers for its inaugural events. Backed by MCM Comic-con’s original founder, the festival creators have ambitious growth strategy, with plans to expand the show and significantly grow Birmingham into a headline event
MegaCon intends to evolve modern pop culture shows as we know it, with a series of events aimed at; pop culture fans, comic-book lovers, streamers, gamers, movie fanatics and of course, the amazing cosplay community at the heart of modern fan events! The show will have something for everyone, with a vast, diverse offering that transcends modern pop culture
Exhibitors at the event will include major movie companies, fashion brands (cosplay, modern street fashion and culture), comics and pop culture retailers covering anime and manga, and big names from the world of gaming and technology.
Each MegaCon event will run across two days, featuring live stages with top talent from film, television, anime, gaming, and social media. The show will be packed with experiential stands and themed photo zones for epic memories, as well as a vast retail zone filled with geeky memorabilia!
Attendees will be treated to appearances from big names from the world of film, tv, game, anime talent & Influencers, who will be available for meet & greet opportunities and signings. Immersive activities will run throughout each weekend, all designed to engage attendees and enable them to interact more with the show itself.
The show is the brainchild of Bryan Cooney, an expert in the events industry who has been hosting major festivals and conventions for nearly 30 years. Cooney established Malo Events in 2017 and is headed up by Tom Burns and Aleshia Jones. Their portfolio now includes, Kidtropolis, The Digital Kids Show, Social in The City, Comic Con Ireland and most recently the very successful launch of TokFEST, a festival for TikTok Creators.
TokFEST took place in September and brought together 5,000+ Fans & Creators for a weekend of live stage content, meet & greets and photo experiences – a major boost for the live events sector and the group’s return to influencer events after two years.
Bryan Cooney, Malo Events Founder said:
“We’re so excited to announce the latest addition to our portfolio, MegaCon. The events industry has taken a battering over the course of the pandemic, so it’s great to be bouncing back with the launch of lots of new and exciting shows.
“We’ve had huge success with our recent TokFEST show, which demonstrated that the consumer appetite for events and experiential experiences is returning.
“We plan for Megacon to go beyond what the UK & Irish market have seen before; we’re creating a show which typically attracts a niche audience and making it more mainstream with a stellar line up which will appeal to the masses.”
Shaun Hinds, Chief executive at Manchester Central said:
“We are delighted to have been chosen as one of the host venues for Megacon’s launch next year. We’ve seen that there’s a huge appetite for people to get back to live event experiences on this scale and we’re excited to see this show come to life at Manchester Central!”
Catherine Penny, Exhibition Sales Director at the NEC said:
“We are delighted to be working with Malo Events as they bring another new show to the NEC. TokFEST proved to be a big hit with a digitally-focused audience keen to reconnect face to face, demonstrating how important live event interaction is to our audiences. It’s exciting to see how organisers are evolving their proposition for the events market, with the NEC as a key venue.”
For more information visit: www.megaconlive.com
Dates and locations:
· Birmingham NEC: March 26 & 27 2022
· Manchester Central: July 30 & 31 2022
· RDS, DUBLIN, Ireland: 02 & 03 July 2022